Nokia jumps to No 4 as most trusted brand

Rajiv Banerjee, Times news network writes -

"Three years ago, one wouldn’t have seen a mention of a mobile phone in the listings of India’s Most Trusted Brands. While Brand Equity’s annual survey has included handset brands since 2004, they were relegated to the bottom of the rankings. But three years is a long time, especially in a country that’s played host to one of the world’s most successful telecom revolutions. And this year, Nokia enters the Top 10, indeed the Top 5, displacing a bunch of venerable brands to claim the No 4 position."

"From a rank of No 71 in 2004, Nokia moved to No 44 in 2005. The brand, which has become synonymous with the rise of mobile telephony in the country, is now reaping the rewards of investing over a long time horizon. In some sense, one could consider Nokia’s rise indicative of “FMCGisation” of the mobile handset market."

Full stroy here.